Graphic Designer based in Sonoma County California
As a visual communicator, the process of gathering design intelligence drives my creative decisions. My relentless creative spy-work and analysis tactics lead me to make insightful connections and uncover the covert motivations of the target audience. Whatever the design mission calls for, I can take on various roles to get the job done and ensure the design connects with the audience and communicates effectively.
Design intelligence matters.
I'm passionate about creating stunning visual solutions that work. My design process is time-tested, data-driven, and results-oriented. In addition to apply-
ing formal art and design skills, I gain design intelligence through the covert process of research, field observation, target market analysis, feedback, and testing that leads to design geared toward effective audience connection and real-world results.